Social Media for Real Estate Agents Has Changed Forever (NEW 2026 Strategy)
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🚨 If you’re still posting on social media the same way you did last year, you’re already invisible. The algorithms have changed. AI has changed. And how people consume content has completely evolved.
In this video, I break down the new rules of social media for real estate agents in 2026, so you can dominate your market, attract more buyers and sellers, and become the agent AI actually recommends to clients.
Here’s what you’ll learn:
✅ The shift from intent-based to interest-based media (and how it changes everything for Realtors)
✅ Why YouTube is the #1 platform for real estate agents to rank on Google, ChatGPT, and AI Overviews
✅ How to build a personal brand that stands out in an AI-driven world
✅ How to use Q&A-style content to get discovered by buyers and sellers in your city
✅ The 2026 content blueprint to future-proof your business and dominate locally
🎯 If you’re serious about building your brand and generating clients from social media, this is your wake-up call.
#realestateagent #realtor #socialmediaforrealtors
🎬 Time Stamps
00:00 – The brutal truth: Why using social media like 2024 makes you invisible
00:49 – The 2026 wake-up call: Adapt or get replaced by smarter agents
01:01 – Interest-based media is taking over social platforms
02:02 – Why follower count doesn’t matter anymore (and what does)
03:14 – The new content rule: Create around your pillars & passions
05:43 – Why YouTube is the #1 platform for Realtors in the AI era
08:04 – The rise of authentic, raw video — stop overproducing content
10:19 – Branding is your multiplier: How to stand out in an AI world
13:10 – Engagement over vanity: How to trigger the 2026 algorithm
22:23 – Go hyper-local to dominate your market and get discovered by AI
28:28 – The 2026 blueprint: Future-proof your brand and dominate your market
YouTube course
Best takeaway is how to optimize for each social media channel
Thanks for the lookout!
Link to course is in the description just open it up. It’s at the very top.
You’re so welcome! 🙏🏻
You can access my FREE YouTube course here: 👉🏼 https://bit.ly/46GGPEa
Free YouTube course, biggest take away only 4% doing YouTube videos! I might only be the 55 yr old grandma doing YouTube! And the time stamps boosting the video!
Link to course is in the description just open it up. It’s at the very top.
Love that, Jenniffer! 🙏🏻
Here’s the link to my FREE YouTube course: 👉🏼https://bit.ly/46GGPEa
YouTube course
Best takeaway is the concern about the size of one’s following.
I’m not sure if the likes are considered in whom the algorithm will make part of the group to see the content.
Great question! It’s more about engagement now; saves, shares, comments, and watch time matter most! 🙏🏻
Here’s the link to my FREE YouTube course: 👉🏼https://bit.ly/46GGPEa
Free course ! I was under the impression that we shouldn’t deviate from niche at all….. different topics because the algorithm doesn’t like it! This is amazing 🎉
Exactly, Elaine!
Here’s the link to access my FREE YouTube course: 👉🏼https://bit.ly/46GGPEa
YouTube course – best take away was the advice to keep videos basic and not over polish.
Love that takeaway!
Here’s the link to my FREE YouTube course: 👉🏼https://bit.ly/46GGPEa
Free YouTube course. Definitely got a lot when it comes to how to get AI to see me and recommend me.
That’s awesome, Jose!
You can access my FREE YouTube course here: 👉🏼https://bit.ly/46GGPEa
Youtube course. My biggest take away was to not only post about my business but to really mix in my personal journey so that others can relate.
Love that takeaway, Bryant! 🙏🏻
Here’s the link to my FREE YouTube course: 👉🏼https://bit.ly/46GGPEa
Free YouTube course! Biggest take away was YouTube is King!!!
Sure thing! You can access my FREE YouTube course here: 👉🏼https://bit.ly/46GGPEa
YouTube course.
My biggest take away is I have change my strategy because the algorithms have changed to be aware of interest not just viewers
Love that insight, Ian! 🙏🏻
You can grab my FREE YouTube course here: 👉🏼https://bit.ly/46GGPEa
Free Course. Very interested in learning more. Best take away is the use of many chat to automatically get content in the hands of interested people.
Great takeaway, Jim! 🙏🏻
Here’s the link to my FREE YouTube course: 👉🏼https://bit.ly/46GGPEa
YouTube Course. I always get so much out of all of your content, Mike, you are always super spot on. My biggest takeaways is understanding the new algorithms!
Thank you so much, Amy! Appreciate that. 🙏🏻
You can access my FREE YouTube course here: 👉🏼https://bit.ly/46GGPEa
You Tube Course. Amazed at less than 4% of agents using this valuable tool! Thanks much.
YouTube Course. My biggest takeaway was how much AI is now incorporated in all aspects of just about every business now and how it impacts social media content.
YouTube course love the great information 🎉
YouTube course. It’s an eye opener that with a small number of followers I still can get a large audience. Awesome!
Youtube course. That I don’t have to put so much focus on growing my followers!
Free Youtube Course. I am very intrigued by your videos! The biggest takeaway is the advice on what content types to post to reach who I am targeting.
YouTube course. My takeaway is the percentage of agents on YouTube. I need to tap into this opportunity.
YouTube course pls !
It was great to learn that we are able to produce content for multiple pillars instead of just one thing. Opens the door and shows potential clients who you are aside from just Houses for sale etc.
See you at EXP Con
Free course the part talking about “writing a story about a buyer’ was very valuable to me.