HOW TOP AGENTS HANDLE COMMISSION OBJECTIONS | Kevin Ray Ward #realestatesuccess #realestatecoaching
Most agents cave when a seller asks for a commission discount.
Top agents don’t.
In this video, Kevin Ward breaks down exactly how elite real estate agents respond to commission objections without discounting their value—and without sounding defensive or salesy.
If a seller says, “Another agent will do it for less,” this is how you confidently reframe the conversation around results, net proceeds, and professionalism.
If you want better listings, stronger clients, and higher income without racing to the bottom on price, this is a must-watch.
📘 These exact scripts are taught in More Yes, More Success. Go to
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